Analysis
Ipsos retains pole position as world’s most innovative market research supplier: GRIT Report 2020
New Delhi: According to the Green Book Research Industry Trends (GRIT) Report 2020, Ipsos has held onto the pole position...
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Total TV viewership up by 9% as compared to first half of 2019; Consumption of Social network and gaming higher than Pre-COVID level
Mumbai: This is the tenth edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by BARC...
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Indian Fantasy Sports Contributes INR 750+ Cr in FY20 by way of Taxes: FIFS – KPMG Report
Online Fantasy Sports (OFS) operators’ gross revenues stood at INR 2400+ crore in FY20 as compared to INR 920+ crore...
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41% Employees Miss the Professional Environment of Office: JLL
66% of employees in India immediately shifted to working from home after the outbreak of the pandemic 30% of Indian...
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BARC WK 25: Sony SAB secures the 2nd spot in Hindi GEC Pay- TV; Star Utsav leads the Hindi GEC Rural
In week 25 the Hindi GEC Pay-TV category, we see the undisputed leader Star Plus leading the category this week...
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Decoding the visitation trends across India amidst COVID-19 lockdown – Report by Bobble AI and Trapyz
New Delhi: Prime Minister Narendra Modi ordered a nationwide lockdown on March 24, 2020, limiting movement of the entire 1.3...
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66% of influencers witness significant increase in post engagement during Covid-19: YAAP
Mumbai: YAAP, a new-age, specialized content design, discovery & distribution company, has launched the Influencer Marketing Outlook Report 2020. The...
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News apps see explosive growth in 2020: Marked rise in news consumption signals new trend during the global pandemic
Bangalore: In the first half of 2020, consumers have relied on news organizations more than ever to keep them informed...
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Digital Transformation – The need of the hour for the Indian Pharmaceutical industry, finds a survey of C Com Digital on COVID-19 impact
Mumbai: C Com Digital – a full-service digital marketing agency, unveiled the details of its whitepaper study conducted to explore...
Read moreDetails7% slide in optimism for urban Indians in June 2020 – 65% believe India is moving in the right direction
New Delhi: According to the just released June 2020 wave of Ipsos What Worries the World global survey, 65% urban...
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