New Delhi: According to the Green Book Research Industry Trends (GRIT) Report 2020, Ipsos has held onto the pole position as the world’s most Innovative market research supplier, for the 2nd year consecutively. Ipsos was ranked No.1 Innovative MR supplier, in 2019 too.
GRIT releases annually the list of top 50 suppliers and top 25 clients of business and innovation. GRIT ranking have acquired the industry benchmark status over time.
Interestingly, the survey revealed suppliers and clients being aligned on most barometers of assessment – stronger work product, use of technology for CX & UX, analytics, business perspective, leveraging data, among others.
Clearly, innovation was not just a buzzword and the organizations walking the talk on innovation, were most valued – whether there was a dedicated budget for innovation, collaboration with experts from businesses and staff dedicated to innovation. And these attributes were important for suppliers and clients alike.