Analysis
Media and Entertainment companies say they must reinvent to survive the next five years: EY survey
50% believe they can no longer rely on traditional business models 28% admit their business needs to reinvigorate, but are...
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Regional content is driving the growth of women Internet users in India
Momspresso records 70 million+ monthly page views for Regional content Momspresso.com records growth of regional content creators by 228%; regional...
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TRAI’s Amendments to Tariff Regulations Negative for Broadcasters; Neutral for Distributors: Ind-Ra Report
India Ratings & Research (Ind-Ra) believes that Telecom Regulatory Authority of India’s (TRAI) amendments to the tariff and interconnection regulation...
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BARC Week 51 & 52: Star Plus tops Hindi GEC (Urban+Rural) while Colors leads the Urban HSM
BARC India data for week 51 & 52 shows no sudden change in the rankings of the Top 10 Hindi GECs...
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Consumers are more concerned about their career and children’s education: Consumer Sentiment Report 2019
Mumbai: Titan unveiled its inaugural ‘Consumer’ Sentiment Report’ 2019. According to the study, that covered 5 metros and 14 small...
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Adpocalypse – How YouTube gives preference to ads over content creators demonetizing content
Mumbai: YouTube was created over a decade ago to give a seamless interface to the growing online audience where content...
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Google App tops Most Aired Campaign; LUX is the Most Liked Campaign in Chrome Optimal+ Wk 49
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 49...
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BARC Week 50: Star Plus tops Hindi Urban while Dangal continues to lead Hindi GEC All platform
BARC India data for week 50 (Saturday, 7th December 2019 to Friday, 13th December 2019) shows no sudden change in...
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Kantar announces the launch of ‘#PlanetY’, a comprehensive study on Youth providing actionable insights to engage with Centennials & Gen Z
Mumbai: Kantar, the world’s leading data, insights and consulting company has recently launched #PlanetY, a study providing an exhaustive understanding...
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WARC Global Advertising Trends – Three themes from 2019
Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by...
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