• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, January 22, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Indian Mom Survey: Indian Moms spend an average of 2-3 hours on the internet

Instagram emerges at no. 2 after WhatsApp as her most favourite app

by Editorial
May 11, 2020
in Featured, Market Analysis
2 min read
Indian Mom Survey: Indian Moms spend an average of 2-3 hours on the internet
Share Share ShareShare

Mumbai: kidsstoppress.com held by Kidsstoppress Media Pvt. Ltd today released findings from The Digital Usage of the Indian Mom Survey. kidsstoppress.com was established as a parenting platform 7 years ago and sees Marico, Unilever, Johnson & Johnson & Johnson, Kotak, ICICI, Viacom 18, P&G, Netflix, Abbott, Amazon, Google and many other brands in the 28 – 45-year segment. Aiming to provide a deeper understanding of the preferences and behaviors of Indian mothers, the survey highlights the internet usage of moms when they are starting a family, with young kids and with kids under 12 years. The survey was just concluded amidst the COVID 19 crisis where digital and online interactions and learnings were every mom’s best friend and a window to the outside world.

Conducted online by Kidsstoppress.com, The Digital Usage of Indian Moms Survey assessed 2000 moms across SEC A and B moms in the age group of 24 to 45 years. The nationwide survey targeted working mothers as well as homemakers, across Ahmedabad, Bangalore, Chandigarh, Chennai, Indore, Delhi NCR, Hyderabad, Pune, Nagpur, Kolkata, and Mumbai.

According to the survey, 36% of moms across India say that Instagram has emerged as a discovery platform for them where they are discovering new products and services. 23% of mom Google parenting tips followed by Cooking tips. 30% of moms shop online for themselves and family.

87% of moms access the web through their phones. 38% of moms feel inspired by social influencers and would use the products they recommend. TV emerged as the least favorite medium to connect after childbirth followed by Newspapers & Outdoor. On the other hand, WhatsApp & Instagram emerged as clear numbers 1 and 2 respectively.

55% of moms said they are less likely to share anything on social media. 32% of moms believe their favorite parenting platform should be an app, while 22% said it should be social media and 18% said it must be a website.

Amazon emerged as the most used E-commerce platform at 22% and Instagram is a clear winner as the most used apps by mom after WhatsApp.

53% of moms preferred to not share their kid’s pictures online.

33% of moms chose to passive surf on internet while 28% preferred to discover something new on the internet.

Mansi Zaveri
Mansi Zaveri

Commenting on the survey findings, Mansi Zaveri, Founder& CEO, Kidsstoppress Media Pvt. Limited said, “The new-age Indian mom is in a quest to give the best to her child and she is constantly searching the best products and services. Social media and trusted parenting platforms such as kidsstoppress.com have now emerged as her first circle of influence. She is spending 2 – 3 hours of her waking time on the internet and therefore it is imperative to start communicating with her through this medium. This survey will help a lot of brands rethink their brand and communication strategies. Marketers can use the survey results to plan their budgets especially in these uncertain times where traditional mediums like print, radio, and outdoors have taken a massive beating. With TV except news channel being unable to produce any new content for the next 6 – 8 weeks, digital media is going to see a huge surge, and understanding consumers better are your best bet to achieve higher ROI.

Kidsstoppress launches its research vertical with this survey and this will be first of the many research reports that are scheduled to be released this year”.

Tags: Indian Mom SurveyKidsstoppress Media Pvt. LimitedMansi Zaveri Kidsstoppress Media Pvt. Limited

Related Posts

WOW Skin Science collaborates with PVR Cinemas for ‘Master’ film Premiere to expand its consumer base in South India
Featured

WOW Skin Science collaborates with PVR Cinemas for ‘Master’ film Premiere to expand its consumer base in South India

by Editorial
January 21, 2021
0

Chennai: WOW Skin Science, a skincare and haircare brand with an endeavour to expand its base to the discerning consumers...

Read more
Consumer Confidence bounces back to pre-pandemic levels - surges significantly by 4.7 percentage points in Jan 2021: Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index
Featured

Consumer Confidence bounces back to pre-pandemic levels – surges significantly by 4.7 percentage points in Jan 2021: Refinitiv-Ipsos monthly India PCSI

by Editorial
January 21, 2021
0

New Delhi: The monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI) for India, has surged by a robust 4.7 percentage point...

Read more
Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

January 20, 2021
We truly aim to nurture long-standing relationships with our partners by offering curated solutions and delivering value: Kartik Mahadev

We truly aim to nurture long-standing relationships with our partners by offering curated solutions and delivering value: Kartik Mahadev

January 20, 2021
Shailendra Singh, India Director for myfanpark

My journey of life has been all about creativity, intellectualizing and offering them to consumers, brands and sponsors: Shailendra Singh, myFanPark

January 20, 2021
Dheeraj Sinha, Managing Director – India, Chief Strategy Officer – South Asia, Leo Burnett on Focus 2021

The focus this year will be about giving scale to these new collaborative ways of working: Dheeraj Sinha, Leo Burnett

January 19, 2021
We believe that loyalty enabled commerce is the future, and is key to driving consumer engagement and stickiness

We believe that loyalty enabled commerce is the future, and is key to driving consumer engagement and stickiness: Manish Dureja, InterMiles

January 19, 2021
What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

January 19, 2021

Subscribe to Newsletters

Trending

Zee Kannada to telecast new serial ‘Sathya’ on 7th December
Featured

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

by Editorial
December 3, 2020
0

Bangalore: Kannada GEC Zee Kannada is all set to telecast 'Sathya' new serial from 7th December at 9:00 PM only...

Ashok Namboodiri

ZEE Entertainment appoints Ashok Namboodiri as Chief Business Officer for International Business

January 20, 2021
Sony YAY! is all set to explore new dimensions in the ever-changing kids’ entertainment domain and welcome 2021 with a bang

Sony YAY! is all set to explore new dimensions in the ever-changing kids’ entertainment domain and welcome 2021 with a bang: Leena Lele Dutta

January 21, 2021
What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

January 19, 2021
Adapting to the new normal, and how the real world will subsume in the newly necessitated virtual world is what will drive the way forward: Dinesh Chhabra

Adapting to the new normal, and how the real world will subsume in the newly necessitated virtual world is what will drive the way forward: Dinesh Chhabra

January 21, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.