Analysis
South GECs Wk 48: Asianet Leads Malayalam; Sun TV tops Tamil market: STAR Maa leads Telugu: Zee Kannada leads the Kannada
According to BARC Ratings of South GEC for week 48, the following are the ranking of various Regional GECs. Malayalam...
Read moreDetails
BARC Week 48: Star Plus tops Hindi Urban while Dangal continues to lead Hindi GEC All platform
According to BARC data of HSM NCCS All India (Urban+Rural) for week 48 and we saw that Star Plus led...
Read moreDetails
FMCG sales from E-Comm in India to reach $4 billion by 2022: Nielsen India
Mumbai: Nielsen India expects the fast-moving consumer goods (FMCG) sales coming from the E-Commerce channel to grow to $4 billion...
Read moreDetails
Airtel tops Most Aired Campaign; Apple iPhone 11 is the Most Liked Campaign in Chrome Optimal+ Wk 47
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 47...
Read moreDetails
The ‘Digital Paradox’ Facing the Media Industry in 2020
Mumbai: Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend...
Read moreDetails
Brands will increasingly rely on platforms that combine advertising and e-commerce: WARC’s Marketer’s Toolkit 2020
Digital platforms are growing ever-more influential and marketers are increasingly tasked with building their brands within ecosystems over which they...
Read moreDetails
Indians like their news on their phones: report
The media consumption landscape has changed tremendously in India. With great smartphone penetration and ample data availability with packages which...
Read moreDetailsSouth GECs Wk 47: Asianet Leads Malayalam; Sun TV tops Tamil market: STAR Maa leads Telugu: Zee Kannada leads the Kannada
According to BARC Ratings of South GEC for week 47, the following are the ranking of various Regional GECs. Malayalam...
Read moreDetails
5G to cover 65% of world’s population by end of 2025; India tops average monthly mobile data usage: Ericsson Mobility Report
Smartphone users to consume a global average of 24 GB per month in 2025 from 7.2 GB currently, as video...
Read moreDetails
WARC’s Marketer’s Toolkit 2020 is out! The definitive, evidence-based and practical guide for marketers to plan for 2020
WARC, the global authority on advertising and media effectiveness, has today released Marketer's Toolkit 2020, an annual report outlining the...
Read moreDetails
