In the South week on week, we are seeing a spike on the Movie genre. The South Channels are leveraging their movie libraries to keep the viewers entertained during this period of lockdown.
In Telugu the viewership has gone to 23%, Tamil saw a 20% growth last week but this week it has spiked to 34%, Kerala has seen a marginal growth of 1% i.e from 13% last week to 14% this week. Kannada sees 23% growth.
The time spent in this genre across the 4 states has seen a spike Telugu from 21% last week to 30% this week, Tamil 42% to 70% this week, Kannada stays at 104% and Kerala sees 75% growth as compared to 35% growth last week.