Analysis
Digital ad spend to reach $520 billion by 2023, as amazon disrupts Google & Facebook Duopoly: Juniper Research
A new study from Juniper Research forecasts that total spend on digital advertising will reach $520 billion by 2023; rising from $294...
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Colgate captures top spot in Most Aired Ads category while Tide happens to be Most Liked ad in Week 24
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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Snap study finds Indians have amongst the largest groups of friends in the world, but Gen Z is starting to buck the trend
Mumbai: Snap Inc. today released a global study of 10,000 people across Australia, France, Germany, India, Malaysia, Saudi Arabia, the...
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APAC saw 55% increase in brand safety incident in 2019; India is third highest: DoubleVerify’s Report
According to DoubleVerify’s recent Global Insights Report, Asia Pacific countries saw a 55% increase in brand safety incident rates this...
Read moreDetailsBARC WK 24: Aaj Tak regains its leadership position in Hindi News Space
New Delhi: BARC data for WK 24 (Saturday, 8th June 2019 to Friday, 14th June 2019) depicts that Market Leader...
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BARC WK 24: STAR Plus continues to dominate the Urban HSM while Dangal leads U+R
According to the data unveiled by BARC India for week 24, pertaining to the period between Saturday, 8th June 2019...
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Chrome Optimal Wk 23: Lizol leads most aired ad while Dabur Toothpaste became the most liked ad
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 23...
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Top 5 Indian Metros Account More Than Half of the OTT Video Content Platform User Base
Young Indians, under 35 years of age, accounted for 89% of the total Indian OTT video content platform users,according to Counterpoint Research’s India...
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India tops average data usage per smartphone reaching 9.8 GB: Ericsson Mobility Report, June 2019
India smartphone users willing to pay more than 66 percent premium for 5G services Ericsson launched the Ericsson Mobility Report,...
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Colgate ranked as India’s Most Trusted Oral Hygiene brand for the 9th consecutive year in TRA’S Brand Trust India Study Report 2019
Mumbai: Colgate-Palmolive (India) Limited, the market leader in Oral Care, has yet again been ranked the No. 1 Most Trusted...
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