Analysis

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 49...

BARC India data for week 50 (Saturday, 7th December 2019 to Friday, 13th December 2019) shows no sudden change in...

Mumbai: Kantar, the world’s leading data, insights and consulting company has recently launched #PlanetY, a study providing an exhaustive understanding...

Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by...

Mumbai: Modern-day Indian consumers look at financial matters differently. Traditionally we are considered a ‘savings’ nation. Now people are waking up...

New Delhi: As Internet usage becomes more inclusive and gender-balanced in India, the internet is fast emerging as an ‘empowering force’...

According to BARC data of HSM NCCS All India (Urban+Rural) for week 49 and we saw that Star Plus led...

GroupM’s annual report This Year Next Year a global worldwide media forecast property which dives deep into the media and...

Lessons from the 2019 global WARC Awards WARC, the global authority on advertising and media effectiveness, has today released the...

Mumbai: Hotstar, India’s largest premium streaming platform, released India Watch Report 2019 today – a comprehensive  study of online video...