BARC India data for week 50 (Saturday, 7th December 2019 to Friday, 13th December 2019) shows no sudden change in the rankings of the Top 10 Hindi GECs (HSM (Urban + Rural) Pay – TV category and we saw that Star Plus led the category with 633mn impressions followed by Sony SAB with 572mn impressions. Colors on the 3rd position with 559mn impressions and Zee TV on the 4th spot with 537mn impressions. On number 5 was Sony Entertainment Television with 422mn impressions and on the 6th position, Star Bharat with 289mn impressions. Dangal TV on the 7th position with 237mn impressions. Bottom 3 positions on this category were Star Utsav with 211mn impressions, Colors Rishtey with 162mn impressions followed by &TV with 136mn impressions.
Hindi GEC Rural:
In the HINDI GEC Rural category for week 50 and we saw that Dangal led the with 902mn impressions followed by BIG MAGIC with 321mn impressions. ZEE TV on the 3rd position with 225mn impressions and Star Plus on the 4th spot with 194mn impressions. The 5th spot is secured by Sony SAB with 191mn impressions. On the 6th position is Colors with 165mn impressions and Sony Entertainment Television on the 7th position with 177mn impressions. For the last 3 positions on this category is Star Utsav with 91mn impressions, Star Bharat with 95mn impressions followed by Colors Rishtey on the last position with 81mn impressions.
Hindi GEC Urban:
In the Hindi GEC Urban category for week 50and, we get to see a change in the rankings, with Star Plus leading the Hindi GEC Urban All Platform category with 442mn impressions with Colors being on the 3rd position last week has secured the 2nd position with 404mn impressions. Making Sony SAB stand on the 3rd position with 397mn impressions which was on the 2nd spot last week. Sony Entertainment Television on the 4th position with 316mn impressions and Zee TV on the 5th spot with 312mn impressions. On the 6th position is Dangal with 252mn impressions and Star Bharat on the 7th position with 204mn impressions. For the last 3 positions on this category is Star Utsav with 122mn impressions, &TV with 107mn impressions followed by Big Magic on the last position with 86mn.
