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Home Featured

BARC Week 49: Star Plus tops Hindi Urban while Dangal continues to lead Hindi GEC All platform

by Felicia Menezes
December 12, 2019
in Featured, Analysis
Reading Time: 2 mins read
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BARC WK 1: Star Plus leads the Hindi GEC (Urban+Rural); Dangal leads Hindi GEC Rural
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According to BARC data of HSM NCCS All India (Urban+Rural) for week 49 and we saw that Star Plus led the Hindi GEC pay-TV category with 675mn impressions followed by Zee TV with 611mn impressions. Sony SAB on the 3rd position with 600mn impressions and Colors on the 4th spot with 569mn impressions. On number 5 was Sony Entertainment Television with 435mn impressions and on the 6th position, Star Bharat with 298mn impressions. Dangal TV on the 7th position with 241mn impressions. Bottom 3 positions on this category were Star Utsav with 214mn impressions, Colors Rishtey with 175mn impressions followed by &TV with 134mn impressions.

Hindi GEC Rural:

In the HINDI GEC Rural category for week 49 and we saw that Dangal led the with 907mn impressions followed by BIG MAGIC with 365mn impressions. ZEE TV on the 3rd position with 272mn impressions and Star Plus on the 4th spot with 223mn impressions. The 5th spot is secured by Sony SAB with 191mn impressions. On the 6th position is Colors with 165mn impressions and Sony Entertainment Television on the 7th position with 110mn impressions. For the last 3 positions on this category is Star Bharat with 96mn impressions, Star Utsav with 91mn impressions followed by Colors Rishtey on the last position with 88mn impressions.

Hindi GEC Urban:

In the Hindi GEC Urban category for week 49 and we saw that Star Plus led the Hindi GEC Urban All Platform category with 454mn impressions followed by SONY SAB with 411mn impressions. Colors on the 3rd position 405mn impressions and Zee TV on the4th spot with 340mn impressions. The 5th spot is secured by Sony Entertainment Television with 326mn impressions. On the 6th position is Dangal with 254mn impressions and Star Bharat on the 7th position with 202mn impressions. For the last 3 positions on this category is Star Utsav with 124mn impressions, &TV with 100mn impressions followed by Big Magic on the last position with 97mn

Tags: BARC Week 49Star Plus tops Hindi Urban

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