Analysis
Nielsen revises down FMCG growth forecast to 9-10 percent in 2019
Mumbai: According to market research and insights firm Nielsen, the FMCG sector seems to be inching towards a slowdown, with a...
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Amazon Prime Video Campaign happens to be Most Watched and Lion Kind 2019 movies was Most Liked in Week 28: Chrome Optimal+
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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Consumer Confidence marginally recovers by 0.6 percentage points, in July 2019: Thomson Reuters-Ipsos PCSI
New Delhi: The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos, has...
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Hotstar is most penetrated OTT app while MX Player is fastest growing: techARC-Unomer Study
In its first Mega Insight study, tech ARC-Unomer today released some key insights about the OTT Entertainment (Live and VOD)...
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Advertiser turnover through online blogs and forums in India increases by 7 times during H1 2019
Advertiser sales driven through new traffic channels increase by 63%; sales through chat-based messengers also cross the $10,000 mark within...
Read moreDetailsSantoor Sandal & Turmeric emerges as topper in list of most aired ads in week 27; Cadbury Perk Campaign is Most Liked: Chrome Optimal+
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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Precision marketing set to surge in APAC: Nielsen Report
Singapore: Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion...
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Despite exceeding half of global adspend, Internet advertising projected to drop from 17% to 9% in 2021: Zenith
Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time,...
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South Indians prefer subtitled content while North and East India opts for dubbed content: YouGov research
Growing quest exploring new content has resulted in vanishing boundaries, as they become language agnostic at the mercy of subtitles...
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BARC WK 26: Not much Changes in pecking order as Star Plus and Dangal continues to lead in respective markets
According to the data unveiled by BARC India for Week 26: Saturday, 22nd June 2019 to Friday, 28th June 2019,...
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