Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 28 against week 27. The report divides the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
Chrome Optimal+ study reveals that the Santoor’s Campaign for Santoor Santal & Turmeric soap continues to dominate the most aired ads category followed by Colgate’s Campaign for Colgate Dental Cream which sticks to the runner up position. Amazon Prime Video ad campaign manages to secure the third position followed by Trivago’s recent ad campaign In 4th place. Online Music Stream App Spotify’s ad campaign for its official App secures 5th position while few ad campaigns few brands like Google, Amazon &Harpic which were featured In Previous week, drops out of the list in this week.
Looking into the most watched ads category Amazon’s Campaign for Amazon Prime Video emerges as a leader followed Vodafone’s latest ad campaign for its Vodafone SuperNet 4G in second position. Ad campaign by online shopping brand Amazon hangs on to third place followed by promotional campaign for the film ‘The Lion King’ & Prestige’s ad campaign for Prestige Edge Gas Stove Model in 4th and 5th places respectively. Few Campaigns by Previous week players like Gillete, Amazon and Cadbury fails to feature in this week.
Most of the slots in Most Liked Ads category were seen occupied by fresh players in Week 28.The category is led by promotional ad campaign by The Lime Road Film for the launch of Lion King 2019 movie. Google’s Ad campaign for Google Pay has captures 2nd place from 4th position in Previous week. Amazon Prime Ad campaign manages to occupy 3rd place followed by Jewelry Brand Kalyan Jewellers ad campaign and Tide’s campaign for Tide Ultra in 4th and 5th places respectively.