Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 27 against week 26. The report divides the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
Chrome Optimal+ data reveals that the ad campaign by Santoor Sandal & Turmeric emerged as a leader in list of most aired ads, followed by ToothPaste Brand Colgate’s campaign for Colgate Dental Cream in runner up position. Online Shopping Brand Amazon hangs on to 3rd place followed by fresh entries Google pay ad Campaign and ‘Harpic 10/10’ campaign by Sanitary Brand Harpic in 4th and 5th places respectively. Campaigns by Few Brands Which were featured in previous week like Incredible India Tourism campaign, Awareness campaign by Ministry of Health & Family welfare and ad campaigns by sanitary Brands Harpic and Lizol fail to feature in this week.
Looking in to most watched ad category, Campaign by Association of Mutual funds in India continues to dominate the list by retaining its top spot followed by Gillete Guard’s Ad campaign in second place. Online Shopping Brand Amazon ramps up and captures 3rd spot followed by Prestige’s recent campaign for its Edge Gas Stove Model in 4thplace. Cadbury’s ad campaign for Cadbury Perk manages to capture 5th place while ad campaigns of few brands namely Ariel, Tide Plusand Toyota exits the list in Week 27.
The Most Liked Ad Category is led by confectionary brand Cadbury’s ad campaign for Cadbury Perk followed by Saniary Brand Tide Plus’ recent campaign for ‘Tide Plus Extra Power’ which sticks to the runner up position. Ad campaign By Reserve bank of India manages to secure 3rd spot followed by Google pay’s campaign dropping to 4th place in this week. Campaign byColgate for Colgate Dental Cream manages to occupy 5th place while ad campaigns of previous week players namely Ariel, Tide Plus, Surf Excel and Lizol drops out of the list in this week.