Analysis

Mumbai: Drawing on years of shopper research across categories and sectors, Ipsos has released fresh insights into how consumers make...

Mumbai: GIPSI, the HI + AI insights division of Tonic Worldwide, has released inSIGHT 2026, the second edition of its...

Mumbai: Artificial intelligence is rapidly reshaping the digital economy, compelling marketers to reassess consumer behavior and rethink traditional growth strategies....

Mumbai: Consumer intelligence is undergoing a fundamental shift as traditional research frameworks struggle to keep pace with how decisions are...

Davos: Infosys has been recognized by Brand Finance, the world’s leading brand valuation firm, as one of the top three...

Mumbai: The global C-Suite is entering 2026 with renewed confidence, even as economic uncertainty continues to shape decision-making. According to...

MUMBAI: Netcore today announced the release of Netcore Agentic Predictions 2026, a data-driven thought-leadership on agentic marketing report outlining how...

Mumbai: India’s consumption-led growth is entering a decisive new chapter—one that is no longer anchored to its largest metropolitan centres....

New Delhi: Traditional media planning models are rapidly becoming obsolete as advertising investment, technology and consumer behaviour undergo fundamental shifts,...

Mumbai: Corporate reputation has moved from being an intangible brand virtue to a measurable financial asset capable of delivering billions...