Analysis

Mumbai: India’s radio advertising industry continued its upward momentum in 2025, recording a 4% rise in ad volumes during January–September...

New Delhi: Indian travelers are demonstrating record levels of confidence and digital engagement, with 88% expressing a strong intent to...

Mumbai: A new report titled “Gen Z and the New Frontier of Online Shopping in India” reveals that India’s 377...

New Delhi: Ipsos has once again secured the No. 1 ranking in the 2025 GRIT Top 50 Most Innovative Suppliers...

Mumbai: The government’s notification of the Digital Personal Data Protection Act (DPDPA) Rules 2025 marks a watershed moment for India’s...

Mumbai: The latest TAM Sports report on the ICC Women’s Cricket World Cup (WWC) 2025 reveals a landmark year for...

Mumbai: Artificial intelligence continues to reshape the advertising landscape, driving efficiencies across media planning, creative optimization, and audience engagement. However,...

Singapore: A new report by CARMA, BYD vs the World: A Media Intelligence Perspective on a Rising Superbrand, reveals that...

MUMBAI: WARC has unveiled The Marketer's Toolkit 2026, revealing five critical trends set to disrupt global marketing practices and reshape...

London: YouGov, a global leader in data and analytics, has announced the appointment of Michelle Gelman as Chief Data Officer,...