Mumbai: Marico Limited has signed definitive agreements to acquire a 60% stake in Cosmix Wellness Private Limited, the parent company of digital-first functional wellness brand Cosmix, at an equity valuation of approximately ₹375 crore. The founders will retain the remaining stake and continue to lead the business.
Founded in 2019 by husband-wife duo Vibha Harish and Soorya Jagadish, Cosmix has built a strong presence in India’s fast-growing plant-based and functional nutrition space. The brand’s portfolio includes plant-based protein powders, fermented yeast protein powders, functional superfood blends, and recently introduced functional foods such as plant-protein pancake mixes and plant-protein bars.
Bootstrapped and profitable since inception, Cosmix has scaled to around ₹100 crore ARR over the last six months (L6M) while maintaining a sustainable high-teen EBITDA margin profile. The brand is known for its vegan, gut-friendly formulations and a holistic, root-cause approach to wellness, supported by sustainable sourcing practices.
Cosmix has seen strong traction through its direct-to-consumer platform, recording top-quartile repeat purchase rates, customer lifetime value, and brand recall metrics. It also holds the #1 bestseller position in the plant protein category across leading e-commerce and quick commerce platforms, reinforcing its leadership in the segment.
Going forward, Cosmix aims to accelerate profitable growth, expand into adjacent wellness and nutraceutical categories through strategic product launches, strengthen its multi-channel distribution, and continue building a differentiated premium brand anchored in innovation.
Saugata Gupta, MD and CEO, Marico Limited, said, “The investment in Cosmix brings another strong and differentiated brand into our digital-first portfolio. We foresee immense potential in the wellness and plant-based nutrition space, and Cosmix has already demonstrated deep consumer resonance with its best-in-class, innovative offerings. Together, we are committed to accelerating their journey, expanding into relevant adjacent wellness categories, and building a sustainable, profitable brand that inspires trust and delivers meaningful value to consumers across India.”
Vibha Harish & Soorya Jagadish, Co-founders, Cosmix said, “We started Cosmix to champion clean ingredients and honest communication – creating the kind of wellness products we wanted for ourselves and our community. Partnering with Marico is a defining moment for that mission. We see incredible synergies in R&D, manufacturing and more. Seeing such a long, beautiful future for Cosmix makes us incredibly happy. Together, we’ll continue building one of India’s most loved, ethical, and trusted wellness brands.”
