Analysis
India’s Sports Industry set to hit $130 billion by 2030, driven by Digital, Gen Z, and Govt Push: report
New Delhi: India's booming sports sector is on the fast track to becoming a global powerhouse, with market value projected...
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33% surge in IPL 18 TV Ad Volumes across 28 Channels during first 40 matches: TAM Sports
Mumbai: The Indian Premier League’s 18th season (IPL 2025) has recorded a robust rise in television advertising, according to the...
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Cracking the IPL Code: Why Superfans are the Real MVPs for Brands in 2025
As the Indian Premier League powers through another electrifying season, fresh insights from the Week 4 eDART-IPL 2025 Report by...
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Asian American Audiences are Reshaping Sports, Digital Media, and Beauty Trends: Nielsen Report
Mumbai: Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are emerging as powerful catalysts of cultural and economic influence,...
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66% of Gen Z prefer online shopping over in-store experiences, making digital presence vital for brands: Sciative Report
New Delhi: In an evolving retail ecosystem, a new report by pricing intelligence company Sciative Solutions highlights a dramatic shift...
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67% Indians trust influencer recommendations over traditional advertisements: Kantar’s Influencer Playbook
Mumbai: As influencer marketing continues to reshape digital advertising strategies in India, a new report by Kantar, The Influencer Playbook,...
Read moreDetails28 Channels, 8.2% Ad Growth Mark IPL 2025’s First Half: TAM Report
Mumbai: The Indian Premier League (IPL) continues to be a powerhouse for advertisers, with the latest report from TAM Sports...
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After two months of strong box office performance, March 2025 turned out to be a low-key month: Ormax Media
MUMBAI: After two months of strong box office performance, March 2025 turned out to be a low-key month, grossing only...
Read moreDetailsFrom Fantasy to Finance: Who’s Watching What in IPL 2025 Ad Land – eDART-IPL25 study
As the Indian Premier League 2025 enters its third week, it’s clear that the tournament continues to be more than...
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Connected TV captures 61 million IPL viewers: Data reveals Massive Brand Recall Lift
Mumbai: As the IPL 2025 season smashes viewership records with a staggering 308 million unique viewers across mobile and Connected TV...
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