Mumbai: The Indian Premier League (IPL) has recorded a 20% decline in ecosystem value in 2025, falling from USD 12.0 billion in 2024 to USD 9.6 billion, as geopolitical tensions and operational disruptions weighed heavily on the tournament’s commercial momentum. The downturn comes in the wake of Operation Sindoor, which triggered venue shifts, heightened security concerns, early departures of overseas players for national duties, and auction decisions that disrupted team combinations.
Despite the headwinds, the IPL continues to command national reach and strong global attention, buoyed by India’s large diaspora and advertisers seeking high-impact visibility.
Mumbai Indians Lead in Franchise Value
The Mumbai Indians (MI) remain the IPL’s most valuable franchise at USD 108 million, powered by a loyal fanbase, strong commercial partnerships, and a late-season surge that secured them a playoff berth.
Close behind is Royal Challengers Bangalore (RCB) at USD 105 million, riding high on their historic first IPL title in 18 years. The emotionally charged victory reshaped fan sentiment and boosted the team’s brand value.
Chennai Super Kings (CSK) rank third at USD 93 million, battling leadership uncertainties and inconsistent performances through the season. Early setbacks made it difficult for the team to regain momentum.
In fourth place, Kolkata Knight Riders (KKR) stand at USD 74 million. The defending champions struggled with team balance and leadership alignment, leading to an uneven campaign.
Gujarat Titans (GT), under Shubman Gill’s composed leadership and well-received auction strategy, take fifth with USD 70 million.
Punjab Kings (PK) follow at USD 66 million. Stronger performances and renewed commercial appeal under Shreyas Iyer positioned the team as a credible title contender this season.
WPL Emerges as the Breakout Growth Engine
The Women’s Premier League (WPL) continued its upward surge, attracting 103 million TV viewers in just 15 games, and securing over 70 sponsors across beauty, lifestyle, and financial services categories. Franchise sponsorship revenues rose 10–20%, while central deals grew around 10%, signaling rising commercial confidence in the tournament.
CSK Tops Brand Strength; Punjab Kings Rise as a Future Contender
On brand strength, CSK reigns supreme with a Brand Strength Index (BSI) of 92.6/100, driven by deep cultural resonance and unmatched fan loyalty—even as the team manages leadership transitions following MS Dhoni’s shift out of captaincy.
RCB rank second with an 89.5/100 BSI, boosted by their landmark title win and massive digital community. However, an incident at their home stadium briefly dented sentiment, requiring strategic recovery efforts.
MI remain the third-strongest brand with a BSI of 85.0/100, supported by star power, inclusive ownership, and grassroots engagement that continues to grow their fan base.
KKR follow with a 75.2/100 BSI, though auction disruptions impacted on-field balance and overall brand momentum.
Delhi Capitals (DC) complete the top five with a BSI of 70.0/100, strengthened by early-season form, smart signings, and expanding influence across North India.
Meanwhile, Punjab Kings are emerging as a brand on the rise. Under KL Rahul’s leadership, improved results, rising digital engagement, and growing sponsor interest suggest strong potential for future seasons.
