Analysis CTV Widens Advertising Lead Over Linear TV During FIFA World Cup 2026: TAM Sports July 3, 2026
Analysis Tata Sierra, Cadbury Dairy Milk, Tata AIG & Rapido among biggest beneficiaries of IPL 2026: Ormax Trac20 July 2, 2026
Analysis 75% of Indian creators publish content every week consistently across platforms: Sandisk–CMR Study July 2, 2026
Analysis Hotstar leads the Indian OTT market in 2017, while Netflix restricted to premium subscribers: Counterpoint report December 30, 2017 0 Read moreDetails
Analysis iProspect releases third annual 2018 Future Focus: The New Machine Rules December 14, 2017 0 Read moreDetails
Analysis Marketing budgets of Indian films grown to 10-15% of production cost: Showbiz Report by GroupM’s ESP Properties December 13, 2017 0 Read moreDetails
Analysis Connected consumers in India are increasingly using mobile payments: Kantar TNS study December 5, 2017 0 Read moreDetails
Analysis TV to Lose One Point of Share Per Year in 2017 and 2018: GroupM This Year Next Year Forecast December 4, 2017 0 Read moreDetails
Analysis Media and Entertainment Industry will generate 4 mn jobs in 5 years: CII-BCG report December 4, 2017 0 Read moreDetails
Analysis India at No. 4 in the top ten contributors to global adspend growth between 2017-2020: Zenith Ad Ex Forecast Dec 2017 December 4, 2017 0 Read moreDetails
Analysis Mobile is second largest advertising medium, representing 23% of global ad-spend: WARC Data November 30, 2017 0 Read moreDetails
Analysis Two thirds of world’s digital display advertising will be traded programmatically by 2019: Zenith Forecasts November 29, 2017 0 Read moreDetails
