Analysis

As India’s biggest cricketing extravaganza returns in full swing, IPL 2025 has already captured the attention of millions. But beyond...

Mumbai: In a marketplace where environmental awareness is no longer optional but expected, a new study by leading insights firm...

MUMBAI: Taboola, which focusses on delivering performance at scale for advertisers, has announced a new report based on a survey...

Mumbai: WARC, the global authority on marketing effectiveness, has unveiled The Pace Principle, a landmark research study that provides concrete...

MUMBAI: 2024 was a year that saw marked consolidation in sponsorship activities in Indian sports. While there was no overt...

Delhi: Enalytix, a AI-driven technology company specializing in video analytics and field-force productivity management, has appointed Vikas Jerath as its...

Mumbai: After an electrifying performance in 2023, athlete endorsements in India have outdone themselves in 2024, registering an impressive 32%...

Mumbai: In an increasingly dynamic media landscape, understanding viewer behavior has become crucial for news platforms looking to optimize audience...

GroupM ESP, the entertainment and sports division of GroupM India, has unveiled the 12th edition of its flagship industry report,...

MUMBAI: Fewer, quality films will be greenlit according to the Ficci EY Report. 􀂄 Given the environment of caution in...