Analysis

London: YouGov, a global leader in data and analytics, has announced the appointment of Michelle Gelman as Chief Data Officer,...

MUMBAI: A new national study by BarrierBreak, in partnership with the National Centre for Promotion of Employment for Disabled People...

MUMBAI: The second edition of Ormax Media's new feature Venn It Happens illustrates the intersection between SVOD and Theatrical audiences...

MUMBAI: Indians swapped kaju katlis and barfis for Kunafa chocolates, the famous Bihari Thekua, and even protein bars during the...

New Delhi: Global communications agency HAVAS Red today launched its latest white paper, “A New Lens on Brand Experience 2026,” outlining...

Mumbai: A new study by WARC and Intuit Mailchimp, presented by LIONS Advisory, reveals that mid-market companies are increasingly turning...

Mumbai: India’s sports ecosystem is witnessing a major digital transformation, with mobile and social media emerging as the dominant touchpoints...

Mumbai: The global retail media market continues to display strong momentum, with ad investment projected to surpass $200 billion by...

New Delhi: As global debates around data privacy and ad-driven monetisation intensify, new research from the Indian Institute of Management...

MUMBAI: A session 'Winning With The Senses: How Sensory Science Drives Market Success' organised by the Market Research Society of...