Analysis

New Delhi: As data protection regulations gain momentum across global markets, a new Forrester report warns that marketing and advertising...

MUMBAI: Ormax Cinematix's box office forecasts (FBO) for all major May 2025 releases vis-Ã -vis their actual box-office openings has...

Bengaluru: Following their long-awaited maiden Indian Premier League (IPL) title, Royal Challengers Bengaluru (RCB) are poised to become the most...

MUMBAI: As the global marketing and communications landscape undergoes sweeping transformations, driven by generative AI, shifting geopolitical dynamics, and an...

Mumbai: The Indian Premier League (IPL), widely recognized as the apex of sports marketing in India, has once again demonstrated...

Mumbai: Despite economic volatility, 71% of CMOs plan to invest more than $10 million annually in GenAI over the next...

Mumbai: Illegal online gambling and betting platforms in India are fast emerging as a formidable national challenge, with annual deposits...

In an era where geographic boundaries are increasingly blurred, a new study commissioned by Meta and conducted by Kantar reveals...

Mumbai: As streaming services like Netflix, Amazon Prime Video, Disney+, Apple TV Plus, and HBO Max continue to define entertainment...

Mumbai: Nielsen, a global leader in audience measurement, data, and analytics, has released its Mobile Audience Measurement report for March...