Analysis

MUMBAI: Print continues to be the dominant advertising medium for real estate brands. Meanwhile digital ad spends by the sector...

Mumbai: Geo-political and economic uncertainty is the biggest challenge facing the industry in 2025, followed by having to do more...

Mumbai: Social Panga, an integrated creative and digital marketing agency, has launched The Viral Union (TVU), a new influencer marketing...

Mumbai: Ipsos, a global market research and advisory company, has secured two prestigious accolades at the Market Research Society of...

Mumbai: The Prayag Maha Kumbh Mela 2025, currently underway in Prayagraj, Uttar Pradesh, is being hailed by urban Indians as...

New Delhi: Almonds Ai has released the much-awaited Channel Loyalty Report 2025, marking the 5th edition of the study. The...

Mumbai: Second screens and connected devices have driven all-around engagement with various forms of content and interactive features says a...

MUMBAI: Kantar a marketing data and analytics company, today announced the release of its inaugural "India in Search" report, an...

Mumbai: Nearly half of B2B marketers in India say they have to justify marketing spend to C-suite every month.The majority...

Mumbai: GroupM, WPP’s media investment group in India, has unveiled its latest report, Profiling Cinemagoers, offering deep insights into cinema...