Analysis

Mumbai: WARC has released its 2025 Global Consumer Trends report, outlining the key forces set to shape consumer purchase decisions...

Mumbai: Numerator, a leading data and technology company serving the market research sector, has officially launched Worldpanel by Numerator, a...

Mumbai: JioStar Entertainment has launched its first-ever Connected TV (CTV) Playbook, a comprehensive strategic guide that unpacks how brands can...

MUMBAI: The first half of 2025 grossed a healthy Rs. 5,723 Crores (14% higher than 2024) at the India box...

In India’s vibrant and ever-evolving cultural landscape, one aspect of identity remains strikingly underexplored—and often misunderstood—in mainstream advertising: masculinity. A...

Mumbai: Career platform Naukri.com has unveiled its latest report titled “AI: Friend, Foe or Frenemy” on the occasion of World...

MUMBAI: The dominance of metro settings in Hindi web series appears to reflect a creator-driven bias rather than audience preference....

The ICC Test Championship Final is not just a battle for the crown of cricket’s purest format — it’s also...

Mumbai: To mark the fifth anniversary of the Kantar Creative Effectiveness Awards in India, Kantar— a leading marketing data and...

Mumbai: WARC, the global authority on marketing effectiveness, has unveiled its latest report The Future of Programmatic 2025, offering a...