Analysis

Mumbai: Omnicom Media Asia Pacific (OM APAC) has released its 2026 Trends Report, using the global stage of the Consumer...

Mumbai: Even as streaming platforms proliferate, India remains a cinema-first market at heart. Eight out of ten Indian moviegoers still...

Mumbai: Generative AI (GenAI) is rapidly becoming a part of everyday life for Indian consumers, influencing how they shop, research...

New York: Omnicom Media, an Omnicom Connected Capability, has released a new research report titled The Future of Brand Influence,...

Mumbai: India’s research and insights industry continued its strong growth trajectory in FY2025, reaching a market size of ₹29,008 crore...

Mumbai: As India ushered in the New Year, Instamart witnessed a surge in last-minute shopping that reflected a blend of...

New Delhi: Black Friday has officially emerged as India’s most powerful shopping moment, overtaking traditional festivals like Diwali to become...

Bengaluru: Moneyview, a digital lending platform, has released findings from its latest survey mapping evolving financial behaviour across more than...

Mumbai: If 2024 was the year Indian marketers dipped their toes into AI, 2025 was when they finally learned to...

Mumbai: FTA Global, a new-age marketing company, today released its industry report, “B2B Indian Tech Industry: Search & Demand Trends...