Analysis

Mumbai: Folk Frequency has released Inside IPL 2026, a cultural toolkit aimed at strategy, media and brand teams navigating the...

Bengaluru: As India gears up for another high-octane cricket season, InMobi and AppsFlyer have released the second edition of their...

Mumbai: Indian e-commerce and quick-commerce platforms are losing an estimated ₹5,000 crore ($550–$600 million) annually due to poor product data...

Mumbai: RedSeer has highlighted a significant shift in India’s consumption landscape, with Generation X emerging as a powerful yet understated...

France: COMvergence has released its Marcom Agency Acquisitions Study 2016–2025, highlighting a decisive structural shift in the global marketing services...

Mumbai: Kantar Media has officially rebranded as Fifty5Blue, marking a strategic reset after its separation from Kantar Group and acquisition...

Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 7’26 (February 14–20), offering a detailed...

Mumbai: Madison World has unveiled the Madison Advertising Report 2026, outlining key structural shifts shaping India’s advertising and media ecosystem....

Mumbai: As Indian consumers increasingly shift between digital discovery and in-store purchases, omnichannel retail is emerging as the dominant growth...

M&A activity rebounds — but brand risk remains high Interbrand’s M&A Outline 2026 arrives at a moment when global dealmaking...