Analysis

Mumbai: Ahead of World Social Media Day, Hansa Research has released findings from its Advertising Impact Measurement (AIM) Study, offering...

Cannes: LinkedIn, in collaboration with LIONS Advisory and WARC, unveiled new research at the Cannes Lions International Festival of Creativity,...

New Delhi: Adobe, the global technology leader focused on creativity, productivity and personalised customer experiences, has released the India findings...

Mumbai: The strongest campaigns do more than entertain. They connect with consumers through familiar human truths, embed the brand naturally...

Mumbai: Accenture Song has released new research highlighting that organisations capable of systematically transforming creative ideas into measurable business action...

Mumbai: The global entertainment and media (E&M) industry is projected to generate $4.2 trillion in revenues by 2030, adding nearly...

New Delhi: India’s e-commerce sector continued its strong growth trajectory in the first five months of 2026, recording a 16%...

New Delhi: Urban Indians continue to display strong confidence in both the country’s direction and economic outlook, according to the...

Mumbai: India's summer sale season signals a new phase for e-commerce, where AI-powered customer engagement is delivering measurable commercial outcomes,...

Bengaluru: Fathers are playing a significantly larger role in household decision-making than traditional perceptions suggest, but brands may not be...