Analysis

Mumbai: Snap Inc., in partnership with global marketing data and analytics leader Kantar, has unveiled new research highlighting a shift in...

Mumbai: Nielsen has reported that India’s internet ecosystem is entering a more mature phase, marked by deeper digital engagement and...

Mumbai: Global advertising dynamics showed divergent momentum in the first quarter of 2026, with Meta outperforming expectations, Google Search delivering...

San Jose: The CMO Council, in partnership with WongDoody, has released its latest global research report, “Marketing’s Power Partners: AI and...

Mumbai: The first 31 matches of IPL 2026 highlight a sharp divergence in advertising strategies across Connected TV (CTV) and...

Mumbai: WorkIndia, a platform for blue and grey collar hiring, has released new data indicating that the Indian Premier League...

Hyderabad: On the occasion of World Intellectual Property Day, the growing role of blockchain technology in safeguarding digital intellectual property...

Mumbai: WARC has released its 2026 Global Consumer Trends Report, highlighting how financial pressures and geopolitical uncertainty are reshaping consumer behaviour, with...

Ipsos has unveiled a new qualitative research paradigm through Ipsos UU, combining human intelligence with artificial intelligence to deliver faster,...

New Delhi: Contextual targeting is emerging as a critical performance driver on YouTube, with new data from VDO.AI revealing significant...