Analysis

MUMBAI: 2024 was a year that saw marked consolidation in sponsorship activities in Indian sports. While there was no overt...

Delhi: Enalytix, a AI-driven technology company specializing in video analytics and field-force productivity management, has appointed Vikas Jerath as its...

Mumbai: After an electrifying performance in 2023, athlete endorsements in India have outdone themselves in 2024, registering an impressive 32%...

Mumbai: In an increasingly dynamic media landscape, understanding viewer behavior has become crucial for news platforms looking to optimize audience...

GroupM ESP, the entertainment and sports division of GroupM India, has unveiled the 12th edition of its flagship industry report,...

MUMBAI: Fewer, quality films will be greenlit according to the Ficci EY Report. 􀂄 Given the environment of caution in...

MUMBAI: Media rights could mellow in the sports genre according to the Ficci EY Report 􀂃 ƒ Mergers have reduced...

MUMBAI: In a survey done by Ficci and EY for the Ficci EY Report respondents agreed that fewer buyers will...

Mumbai: Global advertising forecasts have taken a hit as a new study from WARC indicates that market prospects have been...

The Indian OTT landscape is rapidly evolving, driven by market consolidation, shifting revenue models, and innovative content strategies. According to...