Analysis

London: In today’s insight-driven world—where expertise, speed, and agility define success—Toluna is taking a bold leap forward. The global leader...

Mumbai: The Indian media landscape is experiencing a profound transformation as readership behaviors evolve and digital platforms gain increasing prominence....

The Indian MarTech (Marketing Technology) landscape is undergoing a radical transformation, fueled by digital acceleration, AI-driven innovations, and the rise...

Mumbai: The Advertising Standards Council of India (ASCI) Academy has unveiled its latest report, ‘AdNext: The AI Edition,’ at the...

Mumbai: In a world where the media landscape is more fragmented and complex than ever, Nielsen has released its 2025...

Mumbai: AnyMind Group , a BPaaS company specializing in marketing, e-commerce, and digital transformation, has launched its first-ever Asia E-Commerce...

MUMBAI: Plant-based nutrition brand Plix has partnered GoKwik, an eCommerce enabler to further deepen its robust online presence and boost...

New Delhi: Ipsos, a market research firm, has announced the acquisition of Ipec (Ipec Inteligência em Pesquisa e Consultoria Estratégica),...

New Delhi: Trailytics, a data analytics solutions provider, has been awarded the e-commerce analytics mandate for Agro Tech Foods Ltd....

Mumbai: The Indian Premier League (IPL) has long been a battleground for brands looking to capture audience attention. With millions...