Analysis

Bengaluru: Ipsos, one of the world’s largest market research firms, has appointed Suresh Ramalingam as the new Chief Executive Officer (CEO)...

Mumbai: A new study released by global advertising technology platform, The Trade Desk, titled “The Untapped Opportunity of Omnichannel,” reveals...

Mumbai: India’s advertising industry has entered a new era, breaching the ₹1 lakh crore mark in fiscal 2024-25, driven predominantly...

MUMBAI: Gen Z Gamers, working professionals and women 35+ are driving India’s Gaming Boom. Kreo an Indian consumer electronics brand...

MUMBAI: Ormax Media has published an analysis called 'No man's land: The identity crisis of direct-to-OTT films'. It is based...

Mumbai: Criteo S.A., the global platform connecting the commerce ecosystem, has released its latest Global Health & Beauty Pulse 2025,...

The global personal luxury goods market is witnessing a pivotal shift as it braces for its first significant slowdown in...

Bengaluru: AppsFlyer’s latest 2025 State of eCommerce App Marketing report unveils a seismic shift in global user acquisition (UA) strategies...

Mumbai: WARC has released its 2025 Global Consumer Trends report, outlining the key forces set to shape consumer purchase decisions...

Mumbai: Numerator, a leading data and technology company serving the market research sector, has officially launched Worldpanel by Numerator, a...