Analysis

Mumbai: India’s digital video industry is undergoing rapid transformation, fueled by an increase in OTT platform subscriptions, the rise of...

Mumbai: CleverTap, the all-in-one customer engagement platform, has unveiled its report highlighting the top five trends set to redefine marketing...

Boston-based cloud security firm Lookout has released its 2024 Q3 Mobile Threat Landscape Report, revealing that iOS devices face greater...

In urban areas, volume growth fell to 4.5% from 6.9% in the corresponding quarter of the previous year. This follows...

Mumbai: In the annual ‘Hits of the Year’ survey conducted by advertising agency Rediffusion’s Red Lab team, India’s ICC Men’s...

India has maintained its resilience in consumer sentiment, securing the 2nd position on the LSEG-Ipsos Primary Consumer Sentiment Index (PCSI)...

Mumbai: The radio advertising sector in India has shown resilience and steady growth, recording a 2% increase in ad volumes...

MUMBAI: 60.74% of Atlys users in 2024 were under 35, demonstrating Gen Z's and millennials' dominance in travel. 30% of...

MUMBAI: The Market Research Society of India (MRSI), India’s leading market research body, has unveiled its annual industry sizing report,...

Mumbai: NielsenIQ (NIQ) has appointed Joe Ellis as the new Managing Director for its India business. This announcement follows a...