Analysis
Lack of ‘whole’ strategy thinking in a changing industry is a challenge for strategists: WARC
Mumbai: Strategists worldwide are looking for opportunities to demonstrate their value, as budget cuts and the evolution of AI disrupt...
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Earned media is the key tactic for fostering cultural relevance and boosting creative impact: WARC Advisory & Edelman
WARC Advisory, in collaboration with global communications firm Edelman, has released a new white paper titled "Beyond the Buzz: Examining...
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Gen AI ranks among top 5 priorities for Indian Tech CEOs; 42% place It in the top 3: PwC India Survey
New Delhi: A recent PwC India survey, titled "GenAI in Technology, Media, and Telecommunications (TMT): From Concept to Reality," reveals...
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The influencer industry expected to hit Rs. 5,500 crores by end 2024: Influencer.in’s report
MUMBAI: The influencer industry is expected to hit Rs. 5,500 crores by the end of 2024. The Influencer Marketing Report...
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India is forecast to grow at 6.5% in FY 2025: SRKay Consulting Group
MUMBAI: In an era where businesses are realigning their global operations, India has emerged as a pivotal destination for multinational...
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TCS tops Kantar BrandZ Most Valuable Indian Brands Report for the third year in a row with a value of $49.7 bn
Mumbai: Tata Consultancy Services (TCS) remains the nation's most valuable brand for the third straight year, according to the new...
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65% of Consumers Call for Brands to partner with Vernacular Influencers: iCubesWire’s Survey
New Delhi: A notable 65% of consumers express a desire for brands to partner more with regional language influencers, according...
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Nazara Technologies raises Rs. 900 crores; increases stake in Sportskeeda’s parent Absolute Sports to 91%
MUMBIA: Nazara Technologies a diversified gaming and sports media company, today announced its largest fund raise to boost its growth...
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72% of consumers incorporate brands into their rituals at least some of the time: WARC Advisory and MSQ’s whitepaper
Mumbai: 72% of consumers incorporate brands into their rituals at least some of the time, and 39% feel more positively...
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70% of the Indian workforce reports being unhappy at work: Happiest Places to Work’s report in Association with the Happiness Research Academy
MUMBAI: 70% of the Indian workforce reports being unhappy at work. The Happiest Places to Work®, in association with Happiness...
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