Analysis
2024 seemed like the year of embracing both old favourites and new releases when it came to movies, TV shows: Instagram’s Year-In-Review 2024
MUMBAI: Movies and TV shows captured the zeitgeist of the times like no other, and 2024 seemed like the year...
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Influence of GenAI in cybersecurity on the rise: TCS’ 2025 Cybersecurity Outlook
MUMBAI: Tata Consultancy Services (TCS) which offersIT services, consulting, and business solutions, has announced its 2025 Cybersecurity Outlook, a list...
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Facebook’s ad revenue set to exceed $100bn in 2024, boosted by AI, commerce, and Gen Z: WARC
Mumbai: Social media giant Facebook is set to surpass $100 billion in global advertising revenue for the first time in...
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India’s entertainment and media industry needs to work on improving investor confidence to boost the online gaming and esports sector: PwC
MUMBAI: PwC’s Global Entertainment And Media Outlook has been published. It has given several suggestions to boost the country's gaming...
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Dentsu Creative’s 2025 Trends Report unveils key strategies for brands and society in the Age of Algorithms
Mumbai: Dentsu Creative has unveiled its highly anticipated 2025 Trends Report, titled Fragment Forward, providing an in-depth analysis of the...
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India’s OTT Market to Grow 14.9% CAGR, Reaching INR 35,062 Crore by 2028: PwC report
Mumbai: India’s OTT (over-the-top) market has seen a dramatic surge in revenues, quadrupling since 2019, with a market value of...
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Digital ad revenues in India to hit record high of INR 85,231 Crore by 2028: PwC Report
New Delhi: India’s digital advertising industry is set to witness exponential growth, with revenues projected to soar from INR 41,310...
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Trend of using FAST channels, native apps, third-party apps, TV as a Service and smart devices for content consumption is growing: Chrome
MUMBAI: Over 80 Connected TV brands are now available in India, running on 7+ operating systems, offering consumers more choices...
Read moreDetails36% of SVOD audiences in Urban India are regularly using connected TV devices to watch streaming videos: Ormax SVOD Audience Report 2024
MUMBAI: Media consulting firm Ormax Media has announced the release of its latest research report on the Indian streaming market,...
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APAC Ad Market up 7.5% driven by digital surge, India to grow by 11% in 2024: MAGNA forecast
The Asia-Pacific (APAC) advertising market is on track to hit $289 billion in 2024, representing a 7.5% year-over-year growth, according...
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