Analysis

Mumbail: As the festive season draws near, Indian consumers are preparing for an extensive shopping spree, according to the latest...

Mumbai: GEC ad volumes saw a 6% drop in Jan-June 2024 compared to Jan-June 2023. ‘BFSI’ sector entered among the...

A new study from WARC has found that global advertising spend is on course to grow 10.5% this year to...

New Delhi: Adobe has released Digital Trends 2024 Asia Pacific and Japan (APJ) report, showing Indian brands prominently using generative...

Mumbai: NielsenIQ (NIQ), a consumer intelligence company, has released the Full View of Modern Trade Retail Trends in India across...

Mumbai: Three Tata brands feature in the top 10 brands in The X Index 2024 India report – Havas CX India’s...

Mumbai: New research from global advertising company The Trade Desk shows that young Indian consumers are increasingly gravitating towards the...

Mumbai The Indian OTT audience universe is currently pegged at 547.3 Million (or 54.73 Crore) people. This translates to a...

New Delhi: The use of coupons across the globe is growing every year. According to the Admitad affiliate network, the...

MUMBAI: Jan-June 2024 observed 5% growth in the News Genre ad volumes over Jan-June 2023. Tam has published its half...