Analysis

MUMBAI: Prime Video’s ‘Citadel: Honey Bunny’ got 8.4 million unique viewers. Netflix’s crime-drama-thriller ‘The Buckingham Murders’ got 7.5 million viewers....

MUMBAI: McAfee has said that it safeguarded users against suspicious or malicious URLs nearly 24,000 times throughout the festive season....

MUMBAI: Indian Films that released in October 2024 grossed ₹994 crores at the domestic box office • Led by 'Amaran'...

Mumbai: India's sports market is on track to reach a staggering $130 billion by 2030, growing at a compound annual...

New Delhi: Ads within premium streaming TV content in India significantly boost ad recall, foster greater trust, and drive higher...

MUMBAI: Post pandemic, it has become increasingly evident that Gen Alpha’s engagement with digital media has surged dramatically. As they...

Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles,...

Mumbai: The 2024 Diwali festive season saw significant growth in India's online retail sector, with Criteo, a commerce media company,...

MUMBAI: Brands are actively offering festive deals and have already started preparations for Black Friday - every year there is...

MUMBAI: Out of the 591 million gamers in India, female gamers rose from 41% to 44%. The Indian gaming market...