Analysis

In urban areas, volume growth fell to 4.5% from 6.9% in the corresponding quarter of the previous year. This follows...

Mumbai: In the annual ‘Hits of the Year’ survey conducted by advertising agency Rediffusion’s Red Lab team, India’s ICC Men’s...

India has maintained its resilience in consumer sentiment, securing the 2nd position on the LSEG-Ipsos Primary Consumer Sentiment Index (PCSI)...

Mumbai: The radio advertising sector in India has shown resilience and steady growth, recording a 2% increase in ad volumes...

MUMBAI: 60.74% of Atlys users in 2024 were under 35, demonstrating Gen Z's and millennials' dominance in travel. 30% of...

MUMBAI: The Market Research Society of India (MRSI), India’s leading market research body, has unveiled its annual industry sizing report,...

Mumbai: NielsenIQ (NIQ) has appointed Joe Ellis as the new Managing Director for its India business. This announcement follows a...

MUMBAI: AI-powered tools are transforming how creators produce content. AI-driven content creation and the growing participation of mainstream celebrities are...

Mumbai: A new report by PwC’s Global Entertainment and Media Outlook highlights how Generative AI (GenAI) is poised to be...

Indian businesses are leading the global AI adoption race, setting new standards in integration, workforce upskilling, and ROI, according to...