Analysis

 IPL's 17th edition began with a record-breaking start, prompting a surge in DTH installation service searches on Justdial. It sees...

JioCinema has announced its new subscription offering, ‘JioCinema Premium’. The new plans starting at a market-defining Rs.29 per month that will...

Mumbai: With 455 deals amounting to $25.6 billion disclosed deal value, the first quarter of 2024 showcases a 24% rise...

Mumbai: Ormax Media's new annual report, "Sizing The Cinema: 2024," highlights the expansion of the Indian theatrical market, based on...

Mumbai: News was the most preferred channel genre by auto sector advertisers with 58% share of ad volumes in 2023....

Mumbai: As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined...

Mumbai: While influencer marketing is recognised as a highly impactful form of contemporary marketing, similar to other marketing approaches, success...

Mumbai: Microsoft continues to dominate as the most imitated brand in phishing attacks, accounting for a staggering 38% of all...

Mumbai: In a country as diverse and multicultural as India, advertising that caters to this diverse population is surprisingly flat...

Mumbai: Consumers in India using smartphone company Samsung's S22 devices might want to upgrade to an S24 model, given the...