Analysis
Sensory science uncovers why consumers prefer a product, beyond basic liking scores: MRSI
MUMBAI: A session 'Winning With The Senses: How Sensory Science Drives Market Success' organised by the Market Research Society of...
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A Look Back: How Political Ads Played Out in Bihar’s 2020 Assembly Elections
New Delhi: As Bihar gears up for its 2025 Assembly Elections, insights from TAM AdEx’s 2020 report offer an interesting...
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Over 83% of Gen Z respondents said that aesthetics guide their fashion choices: Under25 Report
Bengaluru: When GST was introduced, it marked a major shift in how India viewed taxation. But for Gen Z, it’s...
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Dentsu’s CSR Report Showcases INR 98 Million Contribution
Mumbai: Dentsu has released its ‘Impact Forward 2024-25’ CSR Report, underscoring its sustained commitment to positively impact one million lives...
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One-Third of Brands to Erode Customer Trust Through Poor AI Self-Service by 2026: Forrester
Singapore: The rapid adoption of generative AI could backfire for many brands, according to Forrester’s latest 2026 B2C Marketing, Customer...
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Media and Entertainment firms lose $2 million per hour to downtime: New Relic Report
Mumbai: New Relic, the Intelligent Observability company, today released its State of Observability for Media and Entertainment report, offering deep...
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Connection remains central to human behavior—even in digital-first ecosystems: Dentsu Report
Mumbai: Dentsu has released its much-anticipated 2026 Media Trends Report, titled Human Truths in the Algorithmic Era, spotlighting how three...
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TV’s role as lead channel is declining among top ideas – from 43% in 2018 to 26% today: WARC
Mumbai: WARC has released The Health of Creativity 2025 report, revealing a strong correlation between creativity and effectiveness in marketing...
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Experience over price – storytelling, personalization, and ethical sourcing are redefining value: WPP Media Report
Mumbai: WPP Media India has launched its new playbook, ‘Beyond Price Tags: The Power of Premiumization in India’s E-commerce Boom’,...
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India’s consumer sentiment saw an uptick of +1.4 percentage points in October 2025: LSEG–Ipsos PCSI
New Delhi: India’s consumer sentiment climbed by +1.4 percentage points in October 2025, fueled by the festive season and government-led...
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