Analysis

Mumbai: India’s Gen Z and millennial workforce is rapidly moving from learning artificial intelligence to applying it confidently at work,...

Mumbai: A new study released by WARC in partnership with Analytic Partners, BERA.ai, Prophet and System1 has identified eight major...

Mumbai: Women users are emerging as one of the strongest drivers of digital engagement in urban India, spending significantly more...

Mumbai: Political advertising trends during the West Bengal Assembly Elections reflected a sharp shift in media strategy, with television maintaining...

Bengaluru: Kofluence, an Ad-Tech influencer marketing platform, has released Decoding Influence: Annual Research Report 2026 — its flagship annual study...

Mumbai: India's e-commerce landscape is undergoing a fundamental transformation — driven by advances in artificial intelligence, video-first discovery, and conversational...

Mumbai: TAM Sports has released its IPL 2026 Advertising Report covering the first 48 matches across Linear TV and Connected...

Mumbai: WARC Media has projected that Meta will generate $240 billion in advertising revenue in 2026, representing a 22.3% year-on-year...

Mumbai: Criteo, the global commerce intelligence platform, has unveiled findings from its Spark of Discovery 2026 report — a study comparing consumer and...

Mumbai: Hansa Research Group has elevated Pramod Pawar as National Head – Quantitative Research, further strengthening the company’s leadership in...