Analysis

Mumbai: SoCheers has unveiled Breaking the Metro Myopia, a strategic report and playbook aimed at challenging entrenched metro-centric growth assumptions and...

Mumbai: After 18 successful seasons, the Indian Premier League (IPL) has cemented its position as one of the world’s premier sporting...

Mumbai: WPP Media has released its Advertising Intelligence Framework, positioning Data Assets, AI/Tech, Distribution, Commerce/Transaction and Content/Media as the five...

Mumbai: Netflix is on track to secure nearly 10% of global connected TV (CTV) ad spend by 2027, marking a...

Mumbai: WPP Media TYNY 2026: India Ad Market to Grow 9.7% as AI, Commerce and Content Ecosystems Reshape Industry India’s...

Mumbai: India’s retail market is projected to more than double from approximately ₹90–95 trillion in 2025 to ₹210–215 trillion by...

Mumbai: A new global study by Ipsos has found that India ranks lowest among 29 markets on partner satisfaction and...

New Delhi: Quick commerce platforms emerged as the biggest winners this Valentine’s season, recording a 48% year-on-year jump in order...

MUMBAI: India’s Valentine’s Day shopping is no longer built around gifts that wilt or melt by the end of the...

Singapore: Mintegral, a global programmatic advertising platform, has released its “2026 Global Non-Gaming App Trends Report” in partnership with Insightrackr,...