Analysis

France: COMvergence has released its Marcom Agency Acquisitions Study 2016–2025, highlighting a decisive structural shift in the global marketing services...

Mumbai: Kantar Media has officially rebranded as Fifty5Blue, marking a strategic reset after its separation from Kantar Group and acquisition...

Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 7’26 (February 14–20), offering a detailed...

Mumbai: Madison World has unveiled the Madison Advertising Report 2026, outlining key structural shifts shaping India’s advertising and media ecosystem....

Mumbai: As Indian consumers increasingly shift between digital discovery and in-store purchases, omnichannel retail is emerging as the dominant growth...

M&A activity rebounds — but brand risk remains high Interbrand’s M&A Outline 2026 arrives at a moment when global dealmaking...

New Delhi: Ipsos has announced the appointment of Nathan Brumby as Chief Platforms and Technology Officer, effective 16 February 2026....

Mumbai: Local brands across Asia Pacific (APAC) now account for nearly 79% of FMCG value share, up from 74% a...

Mumbai: The “Twin Pace” Effectiveness Gap is a new survey-led study by WARC, the global authority of marketing effectiveness, that...

Mumbai: Linear television (LTV) continues to deliver high-value audiences and strong brand credibility for advertisers during marquee cricket tournaments, according...