Analysis

Axis My India, a consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a...

INCA, GroupM’s brand-safe influencer, and content marketing solution unit, launched the Influencer Marketing Report 2.0. With over 467 million active...

According to Admitad, a performance marketing-focused IT solution provider, Indian shoppers increased their orders by 65% and their spending by...

JCB International has identified a opportunity for European merchants and acquirers to tap into the rapidly growing Indian payments market,...

Immersive audio experiences have gained importance over the pandemic years for consumers on smartphones and other ‘on-the-go devices’, including tablets,...

“Short-term financing has grown increasingly popular in recent years. As the Indian consumer increasingly adopts these credit-driven options, saving-based purchase options...

A new Juniper Research study has revealed that mobile operators will lose out to OTT business messaging providers such as...

GIPSI, the HI+AI insights division of Tonic Worldwide launches X-Factor report which highlights the importance of user interface of apps,...

Magnite, the independent omnichannel sell-side advertising platform, today released a study entitled “India Embraces the Streaming Era” that found ads...

The Market Research Society of India (MRSI) is a unique, dynamic and a not-for-profit autonomous market research body formed in...