According to TAM Sports Report on Commercial Advertising on Television for 25 matches of IPL 16 (31st Mar’23-18th Apr’23), number of Advertisers during the matches (1-12) and matches (13-24) remained nearly stable. Count of categories grew in matches (13-24) compared to matches (1-12).
In the top five Categories of IPL 16, Ecom-Gaming & Pan Masala, retained their 1st and 2nd positions respectively throughout all the 25 matches. During IPL 15, Ecom-Gaming retained its 1st position during all the 25 matches & Pan Masala managed to be in the Top five list. The Top 5 categories in IPL 16 together had 58pc share of ad volumes. Out of the total five categories, three of them belonged to F&B Sector. Ecom-Gaming & Pan Masala were the only common categories in IPL 16 and 15.
Among the Top 5 Advertisers during IPL 16, Sporta Technologies retained its 1st position & managed to be in the Top 5 List throughout all the 25 matches. The top five Advertisers contributed 39pc share of ad volumes. Sporta Technologies was the only common Advertiser in IPL 15 & IPL 16.
18 new Categories and 61 new Brands advertised in 25 matches of IPL 16 compared to same no. of matches in IPL 15. Among the Top five new categories, four of them belonged to F&B Sector. Among the 61 new brands, ‘Airtel 5g Plus’ was the leading brand followed by ‘Parle Platina Hide & Seek Bourbon’. Among the Top 5 categories present in IPL 15 & not in IPL 16, four of them belonged to Ecom Category.
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