Analysis

India lags behind global averages in the percentage of marketing budgets spent on MarTech, as per the 'Mirum India MarTech...

Bollywood actor Ranveer Singh has surpassed Indian cricketer Virat Kohli to become 2022's most valued celebrity with a brand value...

According to the Brand Endorser Report by Hansa Research, Smriti Mandhana and Mithali Raj are the most likeable and popular...

TAM AdEx released the Cross Media Report for Rewinding year 2022 for Advertising in FMCG Sector on TV, Print, Radio...

Bi Worldwide, a company that specialises in loyalty and engagement solutions, conducted the first-of-its-kind research, in association with Kantar, the...

Smytten, a tech-enabled D2C product discovery and trial platform, conducted a large-scale consumer survey to provide key insights into consumer...

Peach, formerly Ebus, has launched a first-of-its-kind video asset management research in the Indian market, calling for a change in...

According to Chrome LIVE Week 9’23 data, Hindi GEC genre became the top gainer of the week as it grew...

According to the February 2023 wave of the Ipsos What Worries the World monthly survey, Inflation has emerged as the...

TAM Sports, a division of TAM Media Research, has announced the launch of its new dashboard, designed to provide businesses...