According to Chrome LIVE Week 9’23 data, Hindi GEC genre became the top gainer of the week as it grew by 25.51pc in HSM excluding <1 lakh market. DD National gained the highest OTS with 98.9pc. Sony Pal claimed the second position with 92.3pc. Colors Rishtey stood at third position with 92.1pc.
Hindi Movies genre claimed the second position by gaining 23.81pc in HSM excluding <1 lakh market. Sony Wah garnered the highest OTS with 93.2pc. Zee Anmol Cinema secured the second position with 92.8pc followed by Star Utsav Movies with 92.4pc at third position.
Sports genre secured the third position by gaining 20.75pc in All India 1 Lakh+ market. DD Sports gained the highest OTS with 98.9pc followed by Star Sports First with 83.6pc at second position and Star Sports 2 at third position with 81.1pc.
Youth genre claimed the fourth position by gaining 17.26pc in HSM excluding <1 lakh market. Zing gained the highest OTS with 92.1pc followed by MTV with 89.3pc at second position and Zoom with 86.6pc at the third position.
English Movies stood at fifth position as it grew by 14.10pc in 6 Metros. Romedy Now garnered the highest OTS with 45.9pc. Movies Now and MNX with 44.8pc. claimed the second and third positions respectively.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Digital Cable and DTH.