According to the Brand Endorser Report by Hansa Research, Smriti Mandhana and Mithali Raj are the most likeable and popular female sports personalities in the nation, trailing ahead of some renowned sports personalities.
The report further revealed that the duo have excelled on a variety of metrics against some of their male counterparts on bold, fit/energetic/has stamina, and overall personality parameters, establishing a powerful identity and performance standard that surpasses some of the popular and young male players such as Ishan Kishan, Rishabh Pant and Prithvi Shaw.
In the last couple of years, Smriti Mandhana has endorsed several major brands, such as Nike, Guvi, Hero Motocorp, Hyundai, Boost, Spektacom, and Manyavar.
Commenting on the intriguing findings from the Brand Endorser Report, Praveen Nijhara, Chief Executive Officer, Hansa Research, said, “Our study, Brand Endorser, offers a comprehensive evaluation of the value an endorser brings to a brand. It enables marketers to make informed decisions and enhance overall return on investment (ROI) in celebrity engagement.”
“As the Indian women’s team secured the 2023 ICC U19 T20 World Cup trophy and the Women’s Premier League (WPL) continues to garner attention, women cricketers are poised to expand their brand value and endorsement portfolios. With the WPL, a fresh wave of talent is expected to rise to prominence, potentially becoming household names. This is a defining moment for Indian women’s cricket, empowering women through sports and inspiring them to greatness. A great time for brands to tap in on their popularity and associate with a good brand endorser,” he added.