Authors Corner

In 2024, as marketers obsessed over AI targeting and attribution models, one of the world's biggest consumer crazes emerged from...

In a world where scrolls are infinite and attention spans are fleeting, brands are beginning to ask harder questions. As...

For decades, Indian sports marketing has been dominated by a familiar formula- big names, bigger stadiums, and astronomical sponsorship deals....

Visibility doesn’t guarantee viability. In an era where digital impressions are easy to gain, the true challenge lies in driving...

In the ever-evolving digital landscape, attention span has become the most valuable currency. With an overabundance of content available, it...

Stand in a queue at a metro station in Mumbai or walk past a shopping hub in Bengaluru, and you’ll...

IPL fever subsided a few weeks ago leaving behind a staggering ₹4,800+ crore in ad spend, 190+ advertisers and 450+...

Over the years, both the music industry and listeners’ tastes have evolved. Today, in 2025, a teenager in Indore hums...

India's athleisure market is booming. According to the Retailers Association of India (RAI), it is growing at an annual rate...

India's advertising and content creation landscape has always thrived on the power of human storytelling. From jingles that lingered in...