Authors Corner

General Trade has built some of the strongest FMCG businesses in India. In my experience working closely with sales and...

Brands in the current times are running after making their marketing campaign visuals appear spotless and immersive. They are investing...

In a world defined by speed, screens, and constant noise, tea continues to hold a rare place. It is not...

Creativity, culture, and intellectual property are now at the center of what it means to build a brand in the...

For years, being an influencer in India was treated like a digital hobby - a side hustle fueled by likes...

Influencer marketing in India has matured from a fledgling digital tactic into a primary engine of brand communication and customer...

The year is 2028. A global technology company is setting up its largest R&D hub outside its home market. Ten...

In today’s world, the customer experience has transformed. Brands now engage, retain and grow their customer base in a completely...

In the rush to deploy AI across customer experience, many brands have overlooked the one variable that determines whether automation...

For decades, human faces have been used to build trust and aspiration for brands - celebrities, influencers, founders, even mascots....