Authors Corner

In professional sports, mascots have served as an em4blem of tournaments, and team identities. People often remember the 2010 Commonwealth...

In branding and marketing, visuals are powerful. Aesthetic appeal in branding often becomes the first instinct for businesses trying to...

India’s digital advertising scene is evolving fast, so fast that it might actually outpace more mature markets when it comes...

Engaging a digital agency is a monumental decision. You're putting your brand's online growth, customer interaction, and — most importantly...

Sarah, a VP of Marketing at a SaaS company, produced 847 pieces of content last year. Her team generated 12,000...

India’s digital boom has been led by small moments of connection, whether it is a forwarded message, a profile update,...

The Indian toy industry is writing a fascinating sequel - Toy Story 2.0 - that goes beyond manufacturing; it is...

The world of programmatic advertising is undergoing a seismic shift. For years, marketers relied on cookies and personal identifiers to...

Throughout decades, the Indian skincare industry followed a standard operational pattern of advertising, selling and repeating the cycle. Indian consumers used to purchase skincare products solely based...

In today’s cluttered urban environments, brands are no longer competing solely on price, product, or performance. They’re competing for attention...