Authors Corner

My masters taught me frameworks of marketing. My career and hands-on practice taught me to constantly question them. Strategies are...

Every festive season in India, e-commerce platforms brace themselves for record traffic, flash sales, and millions of transactions happening in...

India is now at a crossroads in 2025: a domestic market that is flourishing, a manufacturing base that is coming...

As a veteran media strategist and content mangement with over three decades of experience analysing India’s evolving advertising landscape, GVK...

India’s wealth landscape is undergoing a dramatic transformation. The Mercedes-Benz Hurun India Wealth Report 2025 states that by 2025, households...

The Indian perfume for men market is experiencing a seismic shift in marketing strategy as brands navigate between traditional celebrity...

In India, beauty has always been closely tied to self-care, wellness, and cultural expression. In 2026, this connection is only...

When I look back at 2015, it's striking how different the landscape was. Most Indians were still using feature phones,...

For decades, marketing was responsible for driving visibility, generating leads and delivering ROI. Campaign performance and revenue growth were the...

Connected TV (CTV) is now the second fastest-growing advertising medium globally. But with this rapid rise comes a major challenge:...