Authors Corner

We’ve always had an affinity for vintage things! Be it retro watches that are making a comeback, the surge of...

The real estate industry is transforming, driven by the preferences and behaviours of Millennials and Gen Z. These younger, tech-savvy...

Shopping in India has always been a social experience—whether bargaining in bustling markets or seeking recommendations from friends. Today, that...

Happy New Year, Folks! Yes, it’s rates again! If you’ve read my previous articles on ratings and audits, you’ll agree...

In the world of startups gaining media traction is one of the most challenging tasks and it acts as a...

Students are reshaping brand interactions through strategic social awareness. Their purchasing decisions transcend traditional consumption, becoming powerful tools for systemic...

As we enter 2025, it becomes an even more important question than ever – is there any industry left untouched...

As programmatic advertising continues to evolve at an unmatched pace, maintaining it requires a clear understanding of emerging trends, technological...

Artificial intelligence is the hottest and most debated topic in the whole marketing sphere. Some people might consider that it...

The Martech industry has experienced a seismic shift over the past few years, and 2024 has been no exception. In...