Authors Corner

In an age where consumers are bombarded with endless options and overwhelming amounts of content, standing out isn’t just an...

December—the season when creativity takes centre stage in the world of marketing. It's that magical time of year when big...

The Changing Landscape of Brand Communication Brand communication with consumers has changed dramatically as the digital age has progressed. For...

Picture this: you’re scrolling through Instagram, and a post pops up—your favourite food blogger, sipping a cup of coffee, raving...

India’s gaming industry is undergoing a transformation, evolving from a leisure activity to a powerful contributor to the country’s economic...

Challenger brands are known for one thing: defying conventions and challenging larger competitors in their industries. While they may not...

The evolution of fan clubs, particularly in the context of the Bharat Army, has been nothing short of transformative. Looking...

Picture this: you’re at a bustling marketplace. Vendors shout, neon signs flash, and the aroma of freshly baked goods competes...

Storytelling started off as a visual communication method, progressed to oral storytelling, and now, centuries later, we've returned to visual...

In the world of creative agencies, culture is everywhere, on company walls, in strategy decks, and in conversations about employee...