Authors Corner

Ganapathy Viswanathan In the high-stakes world of Indian cricket, the Indian Premier League (IPL) isn’t just a sporting event —...

In a digital-first world where attention spans are shorter and brand loyalty is hard-won, a new breed of influencers is...

Personalisation is becoming a crucial aspect of brand marketing today, and AI is proving a great enabler for brands to...

“Wait, she’s not real?” “Hold on, the whole stage is not real?” “I can’t believe the audience is also virtual!”...

Major corporations, brand conflicts, and international media interest are all aspects of a cricket tournament outside the actual game itself....

If you manufacture a commodity product, chances are you have felt this frustration before. You have built a strong distribution...

In a world driven by reels, reviews, and real-time content, influencer marketing has become non-negotiable for many brands. But as...

India's digital economy is evolving at an unprecedented pace, spurred by a burgeoning internet user base and rapid technological advancements....

The humid Delhi afternoon hung heavy as Arvind Kejriwal stepped onto the podium. Behind him, the city skyline was barely...

For the past five years, the digital advertising industry has been preferring "addressability" while planning campaigns. It was the popular...