Authors Corner

With the rapid growth of internet penetration, mobile usage, and data availability, the advertising landscape has undergone a seismic shift....

Paid advertising can be a powerful growth driver, but putting all your eggs in one basket is risky. Many brands...

In an era where being relevant is currency, proximity marketing has been the spotlight until now. The next wave—Geofencing 2.0—is...

The way we consume stories has changed drastically over the past two decades. The entertainment landscape has undergone a seismic...

Marketing automation has come a long way from its early days of simple, rules-based workflows. Initially, automation platforms allowed marketers...

Not too long ago, influencer marketing felt like the wild west. Brand deals were forged in the DMs, followers were...

As the excitement builds for IPL 2025, author Ganapathy Viswanathan explores how brands continue to invest in cricket and the...

The Indian Over-The-Top (OTT) content landscape is undergoing a remarkable transformation, shaped by the evolving preferences of a diverse and...

In the current business world, market research is no longer just an instrument but has become a strategic necessity for...

Trade shows have been a foundation for a long time for businesses looking to amplify their reach, connect with industry...