Authors Corner

The Indian toy industry is writing a fascinating sequel - Toy Story 2.0 - that goes beyond manufacturing; it is...

The world of programmatic advertising is undergoing a seismic shift. For years, marketers relied on cookies and personal identifiers to...

Throughout decades, the Indian skincare industry followed a standard operational pattern of advertising, selling and repeating the cycle. Indian consumers used to purchase skincare products solely based...

In today’s cluttered urban environments, brands are no longer competing solely on price, product, or performance. They’re competing for attention...

Digital platforms are reaching more people than ever - but also more kinds of people than ever. As this diversity...

Introduction: The Enduring Flame of Sholay As the calendar turns to August 15, 2025, a wave of nostalgia, excitement, and...

The traditional marketing funnel has long been the backbone of performance marketing. Given the linear structure of the funnel with...

As marketing becomes more intertwined with data and digital platforms, the tools we use to optimize campaigns are evolving just...

I spent most of my formative years in Madras (now Chennai), studying in schools spread across different areas. The college...

Remember When Marketing Was Easy? It used to be simple. People saw your ad, visited your website, and bought your...