Authors Corner

With over 2 billion children around and world this day is of great significance around the globe especially to India,...

When brands consistently seek new paths to engage their audiences, Digital altruism – campaigns that combine marketing with support for...

Consumer durables hold an important place in the economy of India, contributing around 0.6 percent of the country’s gross domestic...

India’s retail landscape is transforming at an unprecedented rate, driven by rapid technological advancements and an increasingly diverse and demanding...

As India moves towards a digital future, gaming is emerging as one of the fastest-growing sectors within the entertainment industry....

The rise of quick commerce (Q-commerce) in India marks a significant shift in how consumers shop for everyday essentials. With...

India’s logistics sector is a giant with untapped potential, but it is stuck in the slow lane when competing globally....

In today’s hyper-ADHD world, keeping different generations of audiences engaged is a peculiar challenge. For Boomers, who often prefer more...

The rise of e-commerce has transformed the way Indians shop in the country. With a population of over 1.4 billion...

The OTT landscape is rapidly evolving, and personalised content discovery is becoming a central focus for platforms aiming to engage...